Good call about the colours, I hadn’t realised their similarity yet (I only focussed on the shape)

I thought about the idea of it being a coin, but with the horizontal stripes, the comical “movement” stripes and the fact that it’s ginormous and placed over the girls head made me discard that idea.

your last idea is very, very conceptual and, however highly interesting, I don’t think they would want to communicate that with a logo :p

Nice article, again. I do agree with you that the logo doesn’t speak in a way that it should. Nevertheless I think that you’re arguments are a bit weak. The MasterCard part is totally true, but option 2 and 3 are just funny and useless. Nothing wrong with that, but you forgot the serious ones. You could at least try to give us some serious interpretation :-p.

First the Mastercard. Totally true. The orange is almost the same (MasterCard: ~#FE0, this one ~#FB0), the “red” (k, magenta.. but hey, that’s more red than blue or green:-p) too, the stripes and then the circular objects overlapping each other. True true true, but MasterCard wasn’t the first thing that came to mind. Nothing did actually (btw, ‘bout logo’s and wrong interpretation… MasterCard has used Red(debt) which rolls into (because of the stripes) Gold(cash) or VISA versa. You could interpret this as “hey, get out of debt with MasterCard” or “hey, get into debt with MasterCard”. Anyhoe).

But to get serious.
First thing you see while looking at the logo is the word “fonds” (Fund) because of the colours and saturation they’ve used (I admit, depending on the angle in which you look at it, it could also be the ugly balllll). I think that is a good thing. The next thing would be “verstandelijk gehandicapten”. So after a glance you know “Fonds, Verstandelijk gehandicapten”. I think it does tell what it’s about.
But then the image. I see a (female?) child… lately a few female organisms did some crazy stuff, but that doesn’t mean they’re mentally challenged. Still crazy, but nothing more. Further… mentally challenged do not especially die at young age… so why the kid. The orange ball is placed over or in the head of the child. Which could indicate a piece of the child which is kind of unnatural. A more logical meaning would be that the orange ball != a ball, but simply a coin (like the MasterCard one ;-)). You insert a coin into the pour little kid so it will be able to play again (like a jukebox). The stripes are a mystery to me… can’t think of anything… the white vertical twisted lines are even a bigger mystery. If you wouldn’t look a the orange thingy as a coin, but something else, you could see it as the society (hehe, long shot). The horizontal lines stand for all the people that are “normal” and the vertical twisted ones stand for the handicapped ones. Maybe the orange thing is a sunny. “let the sunshine… let the sunshine in…”.

Long story, time for a conclusion.
- the words “Fonds” and “Verstandelijk Gehandicapten” aren’t that bad…
- why the female kid…
- I’m not sure if “gimme a coin and I’ll play again” is the wanted image…
- Let the sunshine… I’ve heard that song too much… if I now have to see it in images too I will go crazy, not an option
- And alright, you got me… hard to stay serious with this weird logo.

Wout